Questi sono i dati sulla caduta della circolazione e vendite dei giornali americani a conferma che la situazione delle testate, grandi e piccole, e’ disastrosa. Ma non si intravedono soluzioni valide per raddrizzare i conti delle aziende editoriali. Anche le edizioni web non riescono a coprire le perdite quanto ad apporto della pubblicita’. L’imposizione di far pagare i collegamenti Internet con qualche centesimo sembra non essere la migliore via d’uscita dalla crisi. Qualcuno dice che potrebbe scoraggiare ulteriormente i potenziali lettori, molti dei quali si rivolgono solo ai blogs per avere notizie e commenti dal mondo.
O.Bartoli
New FAS-FAX Shows (More) Steep Circulation Losses
By Jennifer Saba
Published: April 27, 2009 7:45 AM ET
NEW YORK The Audit Bureau of Circulations released this morning the spring figures for the six months ending March 31, 2009, showing that the largest metros continue to shed daily and Sunday circulation — now at a record rate.
According to ABC, for 395 newspapers reporting this spring, daily circulation fell 7% to 34,439,713 copies, compared with the same March period in 2008. On Sunday, for 557 newspapers, circulation was down 5.3% to 42,082,707. These averages do not include 84 newspapers with circulations below 50,000 due to a change in publishing frequency.
The percent comparisons are for the same period ending in March 2008. (All daily averages are for Monday through Friday.)
Daily circulation at The New York Times dropped 3.5% to 1,039,031. The Times’ Sunday circ was down 1.7% to 1,451,233.
The Washington Post lost 1.6% of its daily circ to 665,383 and 2.3% to 868,965.
USA Today, as reported earlier this month, lost 7.4% of its daily circulation to 2,113,725 due to a decline in hotel copies.
Daily circulation at The Wall Street Journal was up a fraction 0.6% to 2,082,189, but this was certainly the exception, not the rule.
Daily circulation at The Boston Globe skidded 13.6% to 302,638 copies. Sunday decreased 11.2% to 466,665.
New York’s Daily News was off 14%, but rival New York Post lost even more, at minus 20%. The Star-Ledger of Newark shed over 16%. Newsday, by comparison, lost 3%*.
Daily circulation at The Miami Herald fell 15.8% to 202,122. Sunday is down 13.1% to 270,166.
San Francisco Chronicle shed 15.7% of daily copies to 312,118. Sunday fell 16.5% to 312,118.
Tribune Co. papers rolled out highly touted redesigns in this period, but lost readers. The Chicago Tribune lost 7.4% of its daily circulation to 501,202 and 4.5% on Sunday to 858,256 copies. Circulation plunged at the Los Angeles Times at 6.5% of its daily circulation (Monday through Friday) to 723,181 copies. Sunday was down 7.4% to 1,019,388.
The Philadelphia Inquirer lost 13.7% of its daily circulation to 288,298. Sunday was hit just as hard, down 12% to 550,400. Daily circulation at its sister publication the Daily News fell 7.6% to 99,103. (At the end of March the Inquirer started distributing the Daily News within its pages. The change does not affect the circulation for this period.)
Daily circulation at The Atlanta Journal-Constitution plummeted almost 20% to 261,828. Sunday decreased 7% to 462,011.
The Star Tribune in Minneapolis and the Chicago Sun-Times took very slim losses — a victory of sorts.
The Houston Chronicle was down almost 14% of daily circulation to 425,138. Sunday fell 7.8% to 583,364 copies.
The Arizona Republic in Phoenix was down 5.7% in daily circulation to 389,701 while the paper gained 0.2% on Sunday with a total of 516,562 copies.
The Plain Dealer, Cleveland lost 11.7% of its average daily circulation to 291,630. Sunday was down 8.15 to 393,352.
For our ranking of the top 25, go here.
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